By Hayley Haynes – executive officer, City Precinct
As Autumn begins to settle in, at City Precinct we are feeling positive about the beginning of a new cycle. As people start to return to the city, we are ready and waiting with open doors and full sanitiser pumps!
City Precinct is a small business collective that celebrates the unique places, products and services available in our great city. We support a wide variety of businesses and the people who run them; helping them grow and connect through networking events, educational workshops and marketing initiatives.
Our members are found tucked away in Melbourne’s favourite laneways, upstairs in hidden studios, atop sunny rooftops and around that next corner. If you know you know – and we want you to know!
In December as part of City of Melbourne’s Christmas Collective, we enjoyed introducing locals to some of our members via a series of free walking tours. Participants were provided with gift inspiration from businesses including Hearn’s Hobbies, Clementine’s, Mr Wares and Hoots Gifts. They were treated to lunch at Ginger Olive and provided with a gift bag full of goodies from other City Precinct members. These tours offered the perfect opportunity to discover independent businesses, meet the faces behind them and learn how they help form the soul of our city.
Due to the success of these tours, we will be expanding on this series with further themed walks to showcase what’s so unique about Melbourne – vertical retail, hidden bars and eateries, fashion secrets, artsy experiences and more. You may think you know Melbourne, but there’s always something new to discover – and that’s why we love it.
Some new businesses we were excited to discover over the last month and welcome as members include: Film Never Die, a community for shutterbugs; Il Papiro the stationery boutique in Degraves St; French Fix, a favourite for authentic French baguettes and Cartel Coffee Roasters down Somerset Lane where we hosted our most recent members social.
Further to this, we are currently producing a series of short videos that highlight the unique stories of our member businesses and the people behind them. We can’t wait to share these with you and hope that they will inspire you to pop by these unique spaces and introduce yourself – our members are eager to learn your name!
In the coming months, we are also looking forward to working with a LinkedIn specialist and Digital StoryTellers to further equip our members with the tools and knowledge they need to maximise their online presence with a view to drive further foot traffic back into our beloved city!
If you are interested in learning more about City Precinct, please contact [email protected] •