Retaining brand heritage while expanding the popular confectionery business are top priorities under new ownership of The Chocolate Box.
That history and heritage has been prominent since the first store opened in 1958 on Burke Rd in Camberwell by Rose and Richard Adler and is still proudly Australian-owned, and celebrating more than 60 years in chocolate.
The business was purchased in December 2020 by Paul Ryan, and his vision has been focused on keeping its all-important heritage while updating the retail concept, digital offering and product selection, while growing the brand nationwide. He has experience working for a global retailer, which holds him in good stead to lead The Chocolate Box into the future.
While 2021 has been a challenging year for the business, it’s seen some major achievements and growth, opening brand-new stores in Potts Point in Sydney and Church St, Brighton.
The store was one of the first retail tenants in Collins Place when it opened in 1981 and is still there today, having recently moved to a brand-new location within the centre.
All new stores have opened under the new retail concept design which is reminiscent of delicious chocolate drizzles representing the artisan nature of chocolate-making. The chocolates are complemented with bespoke boutique hand-applied-style packaging to create that special chocolate experience, all bringing a contemporary feel to the ever-growing customer base.
As part of an improved customer experience, The Chocolate Box recently launched a new website to ensure customers receive the best user experience both online and in-stores.
The Chocolate Box range is continuously evolving to showcase boxed assortments, panned/enrobed chocolate sweets and nuts, confectionery, chocolate novelties and more.
And with Christmas around the corner, it currently has a magnificent Christmas collection for all your corporate gifting needs, specialised gifting, hampers or simply to treat yourself •
For more information: chocolatebox.com.au