Putting the egg in Eggsperts!

By Maeve Bannister 

With all the changes to the Queen Victoria Markets during the Stage Four restrictions, one thing stays the same – the sound of Leo Modaffari’s voice booming through B-shed, spruiking the free-range eggs and natural honey at The Eggsperts. 

“That’s my brother, Leo, he’s got a pretty big voice so you could hear him in your ears even from a mile away,” Rocco Modaffari said, the other half of the brother business duo. 

“You can’t miss us!” 

Leo and Rocco are loud and proud about their family business which has been in the honey and egg industries for more than 30 years and at the QVM for five.

“We’re a small family business, it’s me and my brother here, but originally started by Mum and Dad who now come in on the weekends to give us a hand,” Rocco said. 

The Eggsperts source their certified organic and free-range eggs from half a dozen farms around Victoria. 

Their raw, organic honey comes from beekeepers in regional Victoria, New South Wales, Western Australia and Tasmania, giving customers a wide range of tastes and styles to choose from. 

Rocco’s favourite part of being a trader at the QVM is meeting people from all over the world and getting to spotlight Australia’s premium produce selection. 

“A highlight is seeing their faces when they come in and see such a wide variety of produce at the markets which we’re fortunate to have in Australia,” he said. 

“Fresh produce, different types of meat and fish, just all this abundance under one roof, it blows people away.”

As for all traders and small business owners in 2020, this year has not been without its challenges for The Eggsperts. 

“With the latest trader restrictions, it’s been really challenging the last probably month and a half, so hopefully they get lifted sooner rather than later,” Rocco says.

But it’s in the challenging times that people work together to help one another, and the traders at the QVM have supported each other through the last few months.

“We teamed up with some other traders in the market, other traders that have got on board with us which has been pretty good, and they put our products on their websites too which helped us out,” Rocco said.  

For all your egg and honey needs, follow your ears to B-shed stall 16-19 where you’ll find Leo and Rocco at The Eggsperts •

For more information visit: qvm.com.au/shops-stalls/the-eggsperts/