Pop-in to for all your arts and music needs

By Brendan Rees

A new pop-up shop showcasing the talent and creations of Melbourne’s artists and musicians has opened in the heart of the CBD, just in time for Christmas shopping.

Stacked with merchandise, records, apparel, music, limited edition prints and more, the vibrant “Flash Forward” shop will be a welcome cash-boost for local artists who have been hit hard by the pandemic – with 100 per cent of sales going directly into their pocket. 

The shop at the 261 Little Collins St, which opened its doors on November 17, is a nod to the “Flash Forward” project which is transforming 40 laneways into public art attractions across the city.

Melbourne Lord Mayor Sally Capp said the opening of the shop was the “perfect time” as people flock to the city for Christmas shopping.

“The shop is well-stocked with records hot off the press. Thanks to Flash Forward, the City of Melbourne is currently one of the biggest music producers in Australia,” she said.

“Cement your reputation as the trendiest gift-giver by presenting your friends and family with unique masterpieces by brilliant Melburnian creatives.” 

Creative Melbourne portfolio lead Cr Jamal Hakim said, “Don’t miss your opportunity to snap up a bespoke piece of art while backing our creative community this holiday season.” 

Customers will also have the chance to get their hands on the final copies of exclusive vinyl pressings. 

Under the Flash Forward project, 25 laneways have been revitalised with recent unveilings including a mystical shrine in Drewery Alley by Jaz Mishap, a striking graphic artwork in Highlander Lane by Nick Azidis and a brick-bending illusion in Tattersalls Lane by George Goodnow. 

Mr Azidis, a projection artist of 29 years, said he was excited by the news of the pop-up shop where he will be selling nine paintings celebrating “beautiful patterns” ranging from $450 to $1800 each.   

More than 160 creative industry professionals have been supported to deliver Flash Forward, as part of the state government’s $500 million Working for Victoria Fund.   

The pop-up shop will be opened until January 19 from Wednesdays to Sundays from 12pm to 8pm.

Caption: Melbourne Lord Mayor Sally Capp celebrates the opening of the “Flash Forward” shop with electro-pop Melbourne-based artists The Merindas. 

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