A new purpose built visitor hub at the Town Hall will replace the Federation Square visitor information centre as the new hub for tourists.
As part of the Metro Tunnel project, the Melbourne Visitor Centre will be closed in August to make way for the new Town Hall Station. Around the same time, the new visitor hub at the Town Hall will open, along with another one at Queen Victoria Market.
The hub at Queen Victoria Market will be constructed at the end of String Bean Alley by mid-2018.
The City of Melbourne visitor hubs are also located in Bourke St Mall, Fitzroy Gardens, Station Pier and Melbourne Convention and Exhibition Centre.
A pilot program that featured a pop-up visitor booth in front of Southern Cross Station and another at the Arts Centre’s Hamer Hall concluded earlier this year, having collected feedback from more than 200,000 visitors.
More pop-up booths will be available during major events.
Volunteers dressed in the signature red coat provide information, guidance and maps for visitors.
Acting Lord Mayor Arron Wood said the two new locations would increase the service coverage in the city.
“It makes sense to establish these centres at Melbourne’s most popular international tourist attraction which welcomed 9.1 million visitors last year and on Melbourne’s civic spine, Swanston St, which is traipsed by more pedestrians than London’s Regent St,” Cr Wood said.
“The new service centres will be staffed by our passionate ‘red coat’ City Ambassadors. They are true champions of our city, with more than 400 volunteers selflessly giving their time every week to greet and provide information to visitors,” he said.