Melbourne Spring Fashion Week is the premier fashion event of the season and one of the most coveted on the city’s social calendar.
The week-long event takes fashion from designers and boutiques, onto the streets of Melbourne and truly positions the city as the Australia’s fashion capital.
From Friday, August 26 to September 2, the city’s emerging and established designers, brands and retailers will be showcasing new season styles at runway shows, interactive experiences and dedicated shopping events.
MSFW offers a major boost for the retail industry, with 85 per cent of the content derived from local or Australian designers and everything included on the runway available for purchase in Melbourne.
MSFW takes place in various locations across the city with the hub of the event setting up shop in the City Square. The MSFW hub will offer day-to-night programming with interactive brand experiences, creative workshops and lunch and twilight runways, and all activities are free to the public.
There are a host of events happening over opening weekend, across a wide range of content to ensure appeal to consumers and fashion enthusiasts alike.
The Makers and Shakers Emerging Design Market brings together some of the city’s most exciting up-and-coming designers and offers shoppers a curated fashion experience with ready-to-wear collections, jewellery, accessories and more. 10am – 5pm, Saturday, August 27 and Sunday, August 28.
High Fashion, High Tea celebrates milliners with three tiers of fashion-inspired savoury and sweet treats at The Westin’s Lobby Lounge. With designs available for purchase and bespoke tailoring available, this event is the opportunity to take a fashion forward step toward headwear inspiration for the upcoming Spring Racing Carnival. 2pm – 4.30pm, Saturday, August 27.
Designer LIN8’s Food and Fashion afternoon tea at Koko Black explores the application of fashion elements such as texture, colour and shape in the presentation of food. During the event LIN8 will share industry experiences and offer the opportunity to try on exclusive pieces. 2pm – 4pm, Sunday, August 28.
ARTZ celebrates the connection between fashion and spoken word poetry through a unique runway-cross-poetry event. Designer Aron Katona and poet Ejaz Ahamed have joined forces to create an event that offers emerging and established creators from both disciplines the opportunity to inspire one another through collaboration and performance. 6pm – 9pm, Sunday, August 28.
Exhibitions such as The Melbourne Cufflink and Waste Not, Want Not, that run the length of the event, feature work by students from Melbourne Polytechnic, RMIT and Box Hill Institute and offer an unprecedented platform for aspiring designers to make their mark within the industry.
For the complete program of events and ticketing visit www.msfw.melbourne.vic.gov.au