By Kate Mani
The Queen Victoria Winter Night Market has recorded its most successful season in its six-year history.
More than 80,000 people enjoyed the evening winter festivities over the two-week July school holidays.
Strong word-of-mouth marketing motivated by social media was believed to have helped the night market’s popularity, as attendance increased 60 per cent from 2016.
Queen Victoria Market customer engagement manager Mark Scott said the boost in numbers inspired market staff to focus on their constant goal of providing a special experience for customers.
“We have just seen two weeks of record attendances which makes everyone involved work so much harder to ensure we deliver the best customer experience we can,” Mr Scott said. “That is always our priority irrespective of the numbers.”
It is expected that more than one million people will have visited the summer and winter Wednesday night markets by the time the winter season finishes later this month.
After that, Mr Scott’s marketing efforts will return to the daytime market, with management and traders hoping to apply the same successful elements all year round.
Due to its phenomenal success, the Night Market will be extended to October 4.