With the demise of traditional print media and the continuing fragmentation of the online world, hyper-local print media has emerged as the most effective way to target a specific geographic area.
From our first edition in July, CBD News will be everywhere you look in the Melbourne CBD. It will be in letterboxes, on shop and cafe counters and in bulk baskets in high-traffic areas.
Hyper-local is prefaced on the assumption that people are interested in what’s going on around them. In such a dynamic place, the level of interest is heightened. CBD News is the perfect vehicle to connect with a whole new audience.