By Steven Nguyen
The City of Melbourne is offering $100,000 worth of prizes to incentivise more Melburnians to get vaccinated against COVID-19.
The latest initiative to help keep Melbourne open comes amid the federal government’s 80 per cent vaccination rate target, which it has said will be required in order to ease restrictions, end lockdowns and open up overseas travel.
The council’s own vaccination push kicked off on radio on August 16 and was followed by the launch of a social media campaign offering the chance to win a prize a day with a total prize pool valued at $100,000.
Lord Mayor Sally Capp said now was perhaps the most dangerous time to be unvaccinated and urged Melburnians to come out in record numbers to get the jab.
The campaign is designed to motivate more people to get vaccinated with 10 $5000 “Melbourne Experience” packages up for grabs through a two-week radio promotion.
Part two of the campaign asks people to share their vaccine hero stories and what they’re looking forward to when Melbourne opens again, with the chance to win a prize valued at $1000 every day for six weeks.
The $5000 Melbourne experience prize packages include a $1250 Emporium voucher, $1000 Melbourne Central voucher, $250 Endota Spa voucher, $1000 accommodation voucher, $500 dining voucher, and four Frozen the Musical tickets valued at $1000.
The $1000 shopping vouchers are for Melbourne Central, Emporium and the Queen Victoria Market.
City Activation portfolio lead Cr Roshena Campbell said increasing vaccination rates was the most important thing we could all do to keep Melbourne open.
The latest campaign designed to incentivise Melburnians to get the jab follows Council’s vaccine hero campaign that launched last month.
The hero campaign is currently running throughout the municipality encouraging locals to get vaccinated so we can all “Melbourne on”, including local advertisements in English, Arabic, Mandarin, Somali and Vietnamese.
The council’s incentives program will run for eight weeks from August 16.
For more information visit melbourne.vic.gov.au