Trader Profile articles

The new gold standard for Italian hospitality

The new gold standard for Italian hospitality

By Katie Johnson   Walking into Café Gilli, customers are instantly greeted by a sun-flooded space, the smell of homecooked Italian food and a warm welcome from owners Carla Russo and Joe Vitale.   As business and life partners of more than 30 years, the pair is well versed in making sure customers leave with

Miss Brown Vintage – advocating slow fashion

By Katie Johnson   The world of fashion is often characterised as being faced-paced, disposable and cheap.   But for the past year Queen Victoria Market’s (QVM’s) beloved sustainable fashion store Miss Brown Vintage has been advocating for things to slow down.   Located in String Bean Alley, Miss Brown offers a unique collection of vintage clothing and accessories from the ‘50s to the ‘90s sourced from all over the world.  

Making the market your home

By Jack Hayes For many people, a trip to the Queen Victoria Market (QVM) conjures a sense of awe and wonder.  Tourists are drawn to more than 140 years of history; regulars return for their customary catch-ups with friendly traders and, for occasional visitors, an immediate shot of nostalgia every time they walk through the

Putting the egg in Eggsperts!

By Maeve Bannister  With all the changes to the Queen Victoria Markets during the Stage Four restrictions, one thing stays the same – the sound of Leo Modaffari’s voice booming through B-shed, spruiking the free-range eggs and natural honey at The Eggsperts.  “That’s my brother, Leo, he’s got a pretty big voice so you could

Taking everything essential online

By Jack Hayes For many small business owners, the current stress, anxiety and uncertainty being felt are enough to force even the busiest doors shut.   Few businesses will be enveloped by financial strain of this magnitude in their lifetime, but when you’ve been here before, you learn from those lessons in readiness for the

Folia House returns after QVM reopens for specialty traders

By Katie Johnson For a long 11 weeks, Queen Victoria Market’s (QVM’s) beloved plant store, Folia House, was forced to keep its doors shut due to coronavirus restrictions.  But on June 12, owner Quynh Phan was overjoyed to re-open to customers after QVM allowed specialty traders to return to the market.   “We were surprised

Market favourite reopens

By Tamara Clark Drums Café in the Queen Victoria Market (QVM) has reopened with a focus on takeaway food and delivery after recent COVID-19 restrictions forced the business to close. This followed seven weeks of no income for the business as the QVM was shut as well as all of Drums’s pop up locations. With

Market launches pickup service

Queen Victoria Market (QVM) has established a pre-order and pickup service to give shoppers access to fresh produce while maintaining social distancing.  As many businesses adjust to the unique situation amid the COVID-19 pandemic, the market – a CBD institution – is also adapting, allowing market-goers to pick up weekly essentials without leaving their car. 

African deli a part of QVM furniture

By David Schout As some Melburnians continued the panic buying spree throughout March, one Queen Victoria Market (QVM) trader turned away customers who sought to buy excess food, despite it being good for his business. Kunle Adesua, chef and owner of popular African deli Tribal Tastes, wants to instill some calm in a city clearly

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