Trader Profile articles

Shopping bags with love, beauty and emotion

Shopping bags with love, beauty and emotion

By Jess Carrascalao Heard Life is canvas. That’s the phrase that came to mind one day when Annie Li and her husband Dennis visited a gallery in Melbourne. They had been in business together for some time, with a background in interior design and fashion, but now they wanted to try to something different: selling

Tomato City – delivering fresh produce for 75 years

Queen Victoria Market (QVM) stall Tomato City has been in owner John Pontelandolfo’s family for almost 75 years.  Mr Pontelandolfo’s father started the fruit and vegetable stall at the market in 1946 at the age of 19 after emigrating from Molise in Italy. After leaving his job in the insurance industry, Mr Pontelandolfo tried his

Miss Brown Vintage – advocating slow fashion

By Katie Johnson   The world of fashion is often characterised as being faced-paced, disposable and cheap.   But for the past year Queen Victoria Market’s (QVM’s) beloved sustainable fashion store Miss Brown Vintage has been advocating for things to slow down.   Located in String Bean Alley, Miss Brown offers a unique collection of vintage clothing and accessories from the ‘50s to the ‘90s sourced from all over the world.  

Making the market your home

By Jack Hayes For many people, a trip to the Queen Victoria Market (QVM) conjures a sense of awe and wonder.  Tourists are drawn to more than 140 years of history; regulars return for their customary catch-ups with friendly traders and, for occasional visitors, an immediate shot of nostalgia every time they walk through the

Putting the egg in Eggsperts!

By Maeve Bannister  With all the changes to the Queen Victoria Markets during the Stage Four restrictions, one thing stays the same – the sound of Leo Modaffari’s voice booming through B-shed, spruiking the free-range eggs and natural honey at The Eggsperts.  “That’s my brother, Leo, he’s got a pretty big voice so you could

Taking everything essential online

By Jack Hayes For many small business owners, the current stress, anxiety and uncertainty being felt are enough to force even the busiest doors shut.   Few businesses will be enveloped by financial strain of this magnitude in their lifetime, but when you’ve been here before, you learn from those lessons in readiness for the

Folia House returns after QVM reopens for specialty traders

By Katie Johnson For a long 11 weeks, Queen Victoria Market’s (QVM’s) beloved plant store, Folia House, was forced to keep its doors shut due to coronavirus restrictions.  But on June 12, owner Quynh Phan was overjoyed to re-open to customers after QVM allowed specialty traders to return to the market.   “We were surprised

Market favourite reopens

By Tamara Clark Drums Café in the Queen Victoria Market (QVM) has reopened with a focus on takeaway food and delivery after recent COVID-19 restrictions forced the business to close. This followed seven weeks of no income for the business as the QVM was shut as well as all of Drums’s pop up locations. With

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