A bold fashion move

Right: Prue Acton and Tiffany Treloar at the new store.

Right: Prue Acton and Tiffany Treloar at the new store.

Local fashion retailer Tiffany Treloar moved west in October – a couple of blocks down Flinders Lane.

At the celebratory party on October 18, the champagne flowed and 60 guests nibbled on gourmet treats as they shopped and chatted the night away among summer linens, rich cottons and Tiffany’s signature bright, digitally designed and printed silks.

After a successful three and a half years behind the Westin Hotel, Tiffany has “moved down the hill” to 268 Flinders Lane, between Degraves and Elizabeth streets.

“Our old location is being redeveloped as part of the neighbouring Wilson Parking site,” Tiffany said. “So we had to move out by September 2018 anyway.  We’re pretty chuffed to have found such a great spot just down the road.”

Tiffany was quick to say that she was not closing down, sizing down, nor was she a victim of an increase in shoppers choosing to purchase online.  Ms Treloar herself, has an online store to supplement her retail stores (in Fitzroy and Flinders).  

Tiffany explained: “This is a positive move to a bigger and better location.  We have space to trial new local and international brands, host VIP events and in-house fashion parades.  My customers are loyal to my brand and through their continued support over the years, I am lucky to be able to provide them with more choice and a bit of fun!”

For Tiffany, fashion is certainly in the blood, with Tiffany’s mother, Prue Acton, being a highly respected name in the fashion industry in Australia in the 1970s.  

Tiffany’s late father, Mike Treloar, also ran a successful business in corporate fashion, so there was little question about the direction in which Tiffany would steer her own career.  

Tiffany’s two daughters, Ginger (14) and Sunday (11) also have a keen, creative eye showing interest in photography and design, and have featured their own art in their mother’s fashion range.

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