Visitor centre to go?

The City of Melbourne has not committed to establishing a replacement Melbourne Visitor Centre after the centre’s demolition at Federation Square.

The centre is set to be demolished later this year to make way for the new Town Hall station’s Federation Square entrance.

When asked directly whether the council was committed to delivering a new visitor centre, City of Melbourne spokesperson Brodie Bott said the council was “currently reviewing its visitor services strategy and will provide more information about any potential changes in due course”.

Destination Melbourne’s CEO Laura Cavallo said the need for a physical visitor centre might have diminished in the digital age.

“Visitor serving is definitely changing, as the needs to visitors change. As we move into a future of digital automation, finding the balance between interpersonal human connections and new technology is becoming something which destinations must consider,” Ms Cavallo said.

“I’m confident the City of Melbourne will develop a strong solution for our visitors, meeting their needs,” she said.

The Melbourne Visitor Centre has been an iconic part of Federation Square that provides visitor information, guides, brochures and maps, accommodation and tour booking services and souvenirs for tourists.

A direct underground connection to Flinders Street Station will be built as part of the Metro Rail project.

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