Fashion Festival styling

By Kara Bertoncini

Here we are again folks. It’s just about that time for the Virgin Australia Melbourne Fashion Festival to roll out the red carpet once again for another season of fashion runways.

Now, the fashion industry may seem quite intimidating at first, what with all the long-legged beauties traipsing around, but in actual fact, the women and men of the fashion industry are some of the nicest people you’ll meet.

While it can be nerve-racking attending a runway show surrounded by bloggers, fashionistas, models and other media alike, there really is no need to have a freak out. I know you do though.

The million-dollar question when attending these sorts of fashion events is: WHAT ON EARTH DO I WEAR? Well, the answer is simple really. Clothes. What kind of clothes I hear you ask? Okay, okay. I won’t be cheeky.

Look, a good rule of thumb is to wear something from the designer who you’re actually going to see. You may think that’s a bit of a fashion faux pas and will make you look out of season if you do that, but I think it shows just how much you actually support their fashion concepts, which is why you’re going to their show in the first place, right?

It’s also important to remember that this kind of event is not a traditional red carpet, so DO NOT EVER pull out that ball gown you’ve been saving. This is not the time or the place. Yes you want to look paparazzi-ready, but it’s a fashion event, not the Logies.

Fashion shows are where you can really educate yourself on upcoming local and international designers, alongside the well-established ones who are bringing out their latest collections.

If you do need a little style direction, look no further than these local designers: Josh Goot, Kookai, Alice McCall, Scanlan Theodore, Bec & Bridge, LIFEWITHBIRD, and Manning Cartell. Pop into their stores, talk to the styling team and get them to style you from head to toe.

If you feel like you look the part, then you are. That’s all that matters.

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