Controversial sign

Residents have objected to an application to turn a floodlit high-wall promotional sign on the corner of Elizabeth and Swanston streets into an LED screen. 

A planning application has been submitted to the City of Melbourne to replace the floodlit sign mounted to the north-facing wall of the 1-5 Elizabeth St building with an electronic sign made of digital LED screen.

Phillip G, resident at nearby 17 Elizabeth St, opposed to such an amendment.

“(The sign) is facing directly in to all of the bedrooms of my building at 17 Elizabeth St,” he wrote to the planning authority.

“I am opposed to any lit signage being constructed right alongside my building and shining in to my bedrooms. The sign is massive. It is almost three-storeys high. Please don’t let this be a lit sign. It will light up all of the area facing directly in to our bedroom windows.”

In the planning application, applicant Planning Horizons states digital advertising is considered less intrusive because less infrastructure is used to illuminate and maintain the signage.

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